Learn why release notes matter and actionable strategies that you can use to increase engagement with customers.
Discover four ways that you can improve user engagement in your software-as-a-service business.
Learn why feature announcements matter and how to effectively market new features to your audience.
Building a better product is the top priority for software development companies. Every team understands that customer satisfaction levels are important for product improvement. But not too many companies know how to make this knowledge work for them. In a recent article, we wrote about the MoSCoW technique. Today’s post is about a model created[…]
Collecting customer feedback is important. But not all feedback is created equal. There will be some that may not meet your product vision or the target market or does not make sense. That is why building a thoughtful product roadmap is vital. But how to be ‘thoughtful’ about it? Well, you don’t have to reinvent[…]
As the second decade of the 21st century comes to an end, the power of marketing seems to be growing exponentially. Companies across the world are constantly searching for new tricks to stay ahead of the competition. Millions of new tools are springing up like mushrooms under the rain. But, do you really need all[…]
Customer feedback is invaluable. It enables any business to grow by satisfying its most important ally—the customer. It then becomes easier for companies to understand customers’ wants, expectations and dissatisfaction. A recent Salesforce report reveals that 89 percent of business customers expect businesses to understand their needs and expectations. By aligning their products to this[…]
“Today a reader, tomorrow a leader.” -Margaret FullerProduct mangement is an emerging discipline. It is said that product managers are CEOs of their products. Rightly so, product managers are involved in the entire lifecycle of a product. From building talented teams to generating profits, they influence all the phases. Here is a list of 8[…]