Product Roadmap

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Kano Prioritization- What is it and Learn Kano Product Prioritization Model

Building a better product is the top priority for software development companies. Every team understands that customer satisfaction levels are important for product improvement. But not too many companies know how to make this knowledge work for them. In a recent article, we wrote about the MoSCoW technique. Today’s post is about a model created …

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MoSCoW Technique- What it is & Insights on MoSCoW Prioritization

Collecting customer feedback is important. But not all feedback is created equal. There will be some that may not meet your product vision or the target market or does not make sense. That is why building a thoughtful product roadmap is vital. But how to be ‘thoughtful’ about it? Well, you don’t have to reinvent …

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How to Improve Your Software With Customer Feedback

Customer feedback is invaluable. It enables any business to grow by satisfying its most important ally—the customer. It then becomes easier for companies to understand customers’ wants, expectations and dissatisfaction. A recent Salesforce report reveals that 89 percent of business customers expect businesses to understand their needs and expectations. By aligning their products to this …

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Announcing New Features To Increase Customer Adoption

For software companies, essence of introducing new features is to get customer adoption. Just developing the app or website doesn’t mean users will come. People have to know what’s new in your product, and they need a reason to care. Thus how you present & market features is as important as the features themselves. How …

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Software Product Roadmap – What You Need to Know

“Competition is fierce” is an understatement in the business world. Especially so in the software product development arena. As of the third quarter of 2019, 2.47 million Android apps and 1.8 million apps for iOS were available to the over three billion global smartphone users. Even more discouraging, Gartner estimates that less than 0.01 percent of all consumer mobile apps were …

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