For software businesses, a public product roadmap is one of the best ways to bring different stakeholders on the same page. It encourages transparency, interaction and builds trust with the customers. Having a public roadmap can also help drive sales. In a recent study, up to 84% of IT purchasers indicated they need to trust a[…]
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Product Roadmap
Kano Model – Methodical Approach To Product Prioritisation
Product management, Product Roadmap Jan 27, 2020
Building a better product is the top priority for software development companies. Every team understands that customer satisfaction levels are important for product improvement. But not too many companies know how to make this knowledge work for them. In a recent article, we wrote about the MoSCoW technique. Today’s post is about a model created[…]
Building Better Products With MoSCoW Technique
Product management, Product Roadmap, Project Management Jan 17, 2020
Collecting customer feedback is important. But not all feedback is created equal. There will be some that may not meet your product vision or the target market or does not make sense. That is why building a thoughtful product roadmap is vital. But how to be ‘thoughtful’ about it? Well, you don’t have to reinvent[…]
As the second decade of the 21st century comes to an end, the power of marketing seems to be growing exponentially. Companies across the world are constantly searching for new tricks to stay ahead of the competition. Millions of new tools are springing up like mushrooms under the rain. But, do you really need all[…]
How to Improve Your Software With Customer Feedback
Product management, Product Roadmap Dec 05, 2019
Customer feedback is invaluable. It enables any business to grow by satisfying its most important ally—the customer. It then becomes easier for companies to understand customers’ wants, expectations and dissatisfaction. A recent Salesforce report reveals that 89 percent of business customers expect businesses to understand their needs and expectations. By aligning their products to this[…]
Announcing New Features To Increase Customer Adoption
Communication, Product Roadmap, Release Notes Nov 01, 2019
For software companies, essence of introducing new features is to get customer adoption. Just developing the app or website doesn’t mean users will come. People have to know what’s new in your product, and they need a reason to care. Thus how you present & market features is as important as the features themselves. How[…]
“Competition is fierce” is an understatement in the business world. Especially so in the software product development arena. As of the third quarter of 2019, 2.47 million Android apps and 1.8 million apps for iOS were available to the over three billion global smartphone users. Even more discouraging, Gartner estimates that less than 0.01 percent of all consumer mobile apps were[…]