Industry:
Healthcare
Location:
Nashville, United States
Used Apps:
Roadmap & Idea Portal for JSM
Overview
User engagement plays a pivotal role in fostering innovation and gathering valuable feedback within idea management. Our Roadmap & Idea Portal for Jira Service Management app tackled a significant challenge for a customer by introducing the anonymous voting feature, enabling users to share their opinions freely without the need for logging in. This case study dives into how this enhancement transformed the voting process and boosted user participation on the customer's public roadmap board.
About the Customer
The customer is a Nashville-based specialist in outpatient surgical services, focusing on the ambulatory surgery center business. Committed to raising the standard of patient care, they provide cutting-edge software solutions to streamline operations in healthcare facilities. Their forward-thinking approach positions them as a reliable partner in the medical technology industry, enhancing both patient management and operational efficiency.
Problem Statement
The organization experienced difficulties with user engagement on their roadmap board due to the requirement for users to log in every time they needed to participate in the product feature discussion. This login requirement acted as a barrier, particularly for target users who did not have active accounts on the customer's JSM portal. Since knowing voter identities was not critical to their feedback process, the organization sought a more inclusive solution to encourage participation.
Solution
To overcome these challenges, we introduced an anonymous voting feature within the Roadmap & Idea Portal app. This new functionality allowed users to cast their votes on the public roadmap board without logging in, removing barriers to participation. The enhancement made it easier for the organization to gather a diverse range of feedback and boosted overall engagement.
Key Benefits
- Increased Participation: Removing the login requirement made it easier for more users to share their opinions, leading to a noticeable rise in the number of votes cast on various ideas.
- Inclusive Feedback Collection: By enabling anonymous voting, the organization could collect insights from a broader audience, enriching the feedback process.
- Enhanced User Comfort: The ability to participate without disclosing personal credentials fostered a more welcoming environment, encouraging users to engage freely.
Impact
The implementation of anonymous voting on the idea board significantly increased user engagement. More users felt comfortable contributing, resulting in higher participation and a richer set of feedback. This enhancement not only made the roadmap portal more effective but also fostered a more inclusive environment that supported continuous innovation.
Conclusion
The introduction of anonymous voting through the Roadmap & Idea Portal app transformed the customer’s approach to gathering feedback. By lowering participation barriers, the organization successfully increased user involvement and sparked valuable innovation.