A product roadmap is a visual guide that outlines the product’s overall strategy and direction. It brings everyone on board, simplifies planning, and helps task prioritisation. However, product roadmaps are not just for technical teams. A well-structured communication product roadmap keeps marketing, sales, and testing teams aligned, ensuring seamless collaboration and progress.
Customer feedback is critical for effective roadmaps, but it frequently requires proactive collection. Amoeboids’ survey of 300 managers found that 80% prefer quick in-app surveys over phone or NPS surveys. Fast feedback allows for incremental updates, whereas major changes require detailed input from power users. A dedicated roadmap tool helps collect, prioritise, and track feedback against the overall strategy.
Customer insights have a direct impact on product decision-making. Some companies use customer feedback to improve their products and services, while others avoid it. When used properly, feedback allows companies to better understand their customers and make more informed business decisions.
Managers are often dissatisfied with current roadmap tools due to issues such as poor feedback management and a lengthy learning curve. Roadmap & Idea Portal app for Jira Service Management addresses these issues by organising feedback management and enabling users to vote, submit requests, and remove duplicates.
Product roadmaps must be updated frequently to reflect stakeholder demands, consumer feedback, and market trends. Companies must collect and prioritize customer feedback in order to stay competitive and fresh. Structured roadmap portals are an excellent way to ensure that products consistently meet customer expectations.
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