Screenjar’s Journey: From Standalone SaaS to a Staple in the Marketplace


In the evolving landscape of project management and team collaboration, the demand for tools that streamline processes and enhance communication has never been higher. Amoeboids’ latest venture, introducing Screenjar into the marketplace, marks a significant milestone in our journey to provide intuitive, user-friendly solutions that cater to the dynamic needs of modern teams. Screenjar, originally a standalone SaaS tool, has evolved into a beloved app within the Atlassian ecosystem, and now, it embarks on a new chapter with

The Evolution of Screenjar

Very few people know that Screenjar as a standalone tool was acquired by us a couple of years ago. With just a handful of customers, we saw its potential when deployed as a tightly integrated app for Atlassian’s Jira & Jira service management. The vision, then, was simple yet powerful: to make screen recording and screenshot annotation as effortless as possible. The idea was to eliminate the cumbersome process of downloading software or adding browser extensions, which often serve as barriers to efficient workflow. This vision resonated with many, especially QA teams who found Screenjar invaluable for recording steps to reproduce bugs, directly attaching the resulting mp4 files to Jira tickets.

The transition from a SaaS tool to a Jira app was a natural progression. As Screenjar gained traction, its potential to serve a broader audience within the Atlassian ecosystem became evident. Jira Software and Jira Service Management (JSM) users embraced Screenjar, leveraging its capabilities to streamline bug reporting and enhance customer support by making screen recording more accessible to end-users.

Entering the Marketplace

The decision to develop Screenjar for the marketplace was, as we like to say, a “no-brainer.” Given the app’s success and daily usage by our Atlassian user base, we recognized an opportunity to extend its benefits to a wider audience., known for its flexible, intuitive platform for managing work, seemed like the perfect new home for Screenjar.

Our reasons for entering the marketplace were multifaceted. Firstly, we saw a synergy between’s mission to eliminate work silos and Screenjar’s aim to simplify communication through visual aids. Additionally, the growth and diversity of the user community promised an exciting opportunity to introduce Screenjar to new industries and workflows.

Growth and Opportunities

The expansion of Screenjar into the marketplace is not just a testament to the app’s versatility and effectiveness but also a reflection of Amoeboids’ commitment to adapting and growing with the needs of our users. The journey from a standalone tool to a pivotal app within two major platforms highlights our dedication to innovation and user-centric development.

As Screenjar continues to evolve, we are excited about the possibilities that lie ahead. Though at a very nascent stage, the feedback from the community has been positive, mirroring the experiences of our Atlassian users. This encourages us to further enhance Screenjar’s capabilities, ensuring it remains at the forefront of simplifying and enriching the collaborative efforts of teams worldwide.

Our Experience in Developing Screenjar app for Marketplace

Stage 1: Mastering the Developer Platform

Our expedition began with a deep dive into the developer platform. Armed with insights from the Developer Docs, we were happy to be inducted into their ‘Accelerator’. For us, this meant direct access to their Developer advocates & Developers. To put it on record, we think, is really setting the standard in terms of being developer friendly. It is not only the platform that welcomes developers with open arms but also the documentation is detailed & nuanced.

Stage 2: Crafting Screenjar App Features

With a solid grasp of the developer platform, we meticulously outlined the features that Screenjar would introduce to Our focus was on seamlessly integrating screen recording capabilities into monday items, enhancing collaboration and communication. Within a couple of weeks, our MVP was ready for internal review.

Stage 3: Iterations

Given that we used to track this project, ‘dog fooding’ was quite easy. As our QA team started using MVP, they came up with a few suggestions & improvement areas to tighten the screws. We continued our dev efforts for a couple of more sprints & iterated on the user experience.

Stage 4: Submission and Review

Once we were happy, we submitted quite a detailed form for listing the app on marketplace. I must take this opportunity to thank the marketplace team for ensuring the quality of the listing. They nudged us to come up with the best presentation of the app. In a nutshell, the review process, while thorough, reflected’s commitment to maintaining excellence in the apps featured on their platform.

Our collaboration with was enriched through participation in the app accelerator program. This initiative played a pivotal role in expediting our familiarity with the platform, thanks to the continuous support and guidance from the team on Slack. The extensive documentation, including step-by-step guides, SDK, and Vibe design system, proved invaluable throughout our development journey.


The launch of Screenjar app on symbolizes the culmination of a journey marked by learning, innovation, and collaboration. We’re thrilled to share this seamless screen recording solution with the community, and we eagerly anticipate further enriching and expanding Screenjar’s capabilities in the days to come.

Stay tuned for additional updates and insights as Screenjar continues to evolve on the marketplace!

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