Product Management

15 Product Backlog Examples to Help Product Managers

In the dynamic realm of product management, a well-orchestrated product backlog serves as the linchpin for success. Its effective management is pivotal for steering projects towards success, ensuring stakeholder satisfaction, and facilitating seamless collaboration among teams.

Basics Of Product Backlog

But what is a Product backlog? At its core, a product backlog is a dynamic repository of all tasks, enhancements, and features awaiting work. Primary goal of any product backlog is to make release planning easier for product managers. It naturally ends up serving all the Scrum (or Kanban) stakeholders, not just product managers. However, it is important to note that the product backlog is certainly different from a product roadmap (more on it later).

Product Backlog Basics

Why Does Product Backlog Matter?

A clear and prioritized product backlog is a necessity for iterative delivery. It serves as a compass, guiding the team through the tumultuous seas of project development. The impact is profound, influencing project success rates, stakeholder contentment, and the overall efficiency of the development process.

Different teams depending on the tools they use, can have various types of elements included in a product backlog. However, there are some very common types of items included in the product backlog along with an example for each one. Our endeavor is to remind the product managers about the existence of various types of items & not just User stories, Bugs & Customer requests.

15 Types of Items in Your Product Backlog (+Examples)

1. Feature Requests

These types of items in your backlog originate from various stakeholders – ranging from customers to your business stakeholders. As the name suggests, the aim of such requests is to make your product more useful & valuable to the respective users. 

Example: If users frequently report using your software on a mobile phone, Developing a native mobile app version of the product becomes a feature request from your business stakeholders.

2. Bug Fixes

When your internal QA teams find some kind of deviation in the behavior of your software, they log bugs to be fixed. At times, the bugs can be reported by other stakeholders as well. However, it is crucial to address the bugs only after they are prioritized in the backlog.

Example: Login errors or system crashes are some common examples of Bugs found in the backlog. Swiftly resolve such critical bugs that impact user experience, to maintain product reliability.

3. User Stories

User stories are concise, simple descriptions of a feature told from the perspective of the end-user or customer. They typically follow a simple template: “As a [type of user], I want [some goal] so that [some reason].” This format helps keep the team focused on delivering value to users, ensuring that the product development process is guided by user needs and experiences rather than technical requirements alone.

Example: If users of an e-commerce platform express a need to compare products side by side to make informed purchasing decisions, a user story might be: “As an online shopper, I want to compare the specifications and prices of up to three products side by side so that I can choose the product that best meets my needs.” This user story would lead to the development of a product comparison feature tailored to enhancing the shopping experience.

4. Technical Debt

Technical debt refers to the extra development work that arises when code that is easy to implement in the short run is used instead of applying the best overall solution. Accumulating technical debt is often a result of prioritizing speedy delivery over perfect code. While not immediately problematic, over time, technical debt can complicate the codebase, making future changes more difficult and time-consuming.

Example: Suppose your software’s architecture was initially designed to handle a small user base and a limited set of features. As the product grows, this architecture may become inefficient, leading to slow performance under heavier loads. Addressing this issue might involve refactoring the underlying code to support a more scalable architecture, such as moving from a monolithic to a microservices architecture. This refactoring is undertaken to pay down the technical debt incurred from the initial design choices, ensuring the product can continue to grow and perform well.

5. Market Research Tasks

Market research tasks in a product backlog are activities aimed at gathering insights about the market, competitors, customer preferences, and emerging trends. These tasks are crucial for informed decision-making, helping to ensure that the product development aligns with market demands and opportunities. Market research can influence various aspects of product strategy, including feature development, positioning, and identifying new user segments.

Example: An emerging trend in your industry might be the integration of AI technologies to enhance user experiences. A market research task could involve conducting a competitive analysis to understand how competitors are implementing AI and a survey to gauge customer interest in AI features. This research could lead to the prioritization of new features in your backlog, such as introducing an AI-based recommendation system to personalize user interactions with your product.

6. Infrastructure Updates

Infrastructure updates in a product backlog refer to tasks aimed at improving or upgrading the underlying systems and technologies that support the product’s operation. These updates are critical for maintaining the product’s performance, scalability, security, and ability to integrate with new features. Regular infrastructure updates ensure that the product can continue to meet user demands and adapt to technological advancements.

Example: If your product experiences increased traffic and the current server setup struggles to manage the load efficiently, an infrastructure update might involve migrating to a cloud-based solution with auto-scaling capabilities. This update would allow the infrastructure to automatically adjust resources based on real-time demand, ensuring consistent performance during peak usage times and more cost-effective resource utilization during off-peak periods.

7. Usability Enhancements

Usability enhancements in a product backlog focus on improving the product’s interface and interactions to make it more intuitive, accessible, and user-friendly. These tasks aim to reduce friction and improve the overall user experience, often based on feedback from user testing, customer support inquiries, and analytics. Enhancing usability is crucial for retaining users, reducing support costs, and improving customer satisfaction.

Example: After analyzing user session recordings and feedback, it’s discovered that many users struggle to navigate through the checkout process of an e-commerce platform, leading to abandoned carts. A usability enhancement task might involve redesigning the checkout flow to reduce the number of steps, simplify form fields, and add progress indicators. This update would aim to make the checkout process more straightforward and less time-consuming, thereby increasing the conversion rate and enhancing the overall shopping experience.

8. Performance Optimization

Performance optimizations in a product backlog are tasks dedicated to improving the efficiency and speed of the product. These optimizations can range from enhancing the load times of web pages to increasing the responsiveness of applications on various devices. By focusing on performance, teams aim to provide a smoother, faster user experience that meets or exceeds users’ expectations, which is essential for user retention, satisfaction, and product competitiveness.

Example: Users report that a photo-sharing app takes too long to load images on mobile devices, especially when using slower internet connections. A performance optimization task might involve implementing lazy loading for images, where images are only loaded as they come into the viewport, and compressing image sizes without significantly sacrificing quality. These changes aim to reduce initial page load times and improve the app’s responsiveness, offering users a more seamless browsing experience.

9. Regulatory Compliance

Regulatory compliance tasks in a product backlog refer to updates or modifications necessary to ensure that the product meets legal and industry standards. These tasks are critical for operating within legal boundaries and maintaining trust with users, especially in industries heavily regulated like finance, healthcare, and data privacy. Compliance tasks might involve updating data handling processes, enhancing security features, or adjusting product functionalities to align with new or changing regulations.

Example: With the introduction of the General Data Protection Regulation (GDPR) in the European Union, a task in the backlog for a SaaS platform might involve implementing features that allow users to easily access, download, and delete their personal data from the platform. This update ensures compliance with GDPR’s requirements for data access and user consent, thereby avoiding potential legal penalties and reinforcing user trust in the platform’s commitment to data privacy.

10. Security Updates

Security updates in a product backlog are crucial tasks aimed at safeguarding the product and its users against vulnerabilities, threats, and attacks. These updates might involve patching known security vulnerabilities, enhancing encryption standards, or implementing additional security measures like two-factor authentication. Regular security updates are essential for protecting sensitive user data, maintaining user trust, and ensuring the integrity and reliability of the product.

Example: After a security audit, it’s discovered that an application’s user authentication system is susceptible to brute force attacks. A security update task would then involve implementing rate limiting and account lockout mechanisms after a certain number of incorrect login attempts. Additionally, this update might include the integration of two-factor authentication to provide an extra layer of security for user accounts, significantly reducing the risk of unauthorized access.

11. Customer Feedback

Customer feedback items in a product backlog represent direct input from users regarding their experiences, preferences, and suggestions for the product. These items are invaluable for understanding user needs, identifying areas for improvement, and prioritizing development efforts to enhance customer satisfaction. Actively incorporating customer feedback into the product development cycle demonstrates a commitment to user-centric design and continuous improvement.

Example: Users of a project management tool express a need for a more flexible way to view their tasks and deadlines. Specifically, they suggest the addition of a calendar view that integrates with their existing task lists. A customer feedback item in the backlog could involve designing and implementing this calendar view feature, allowing users to toggle between list and calendar formats to plan their work more effectively. This update directly responds to user requests, potentially increasing user satisfaction and engagement with the tool.

12. Integration requests

Integration requests in a product backlog refer to user or stakeholder suggestions for the product to work seamlessly with other tools, platforms, or systems. These requests aim to enhance the product’s utility by enabling it to fit more naturally into the user’s existing workflow, thereby increasing its value and usability. Integrating with other tools can lead to improved efficiency, data consistency, and a more streamlined user experience.

Example: A significant portion of users for a CRM software express the need for it to integrate with popular email marketing platforms, such as Mailchimp or Constant Contact. An integration request in the backlog could involve developing a feature or plugin that syncs contact information between the CRM software and the email marketing service. This integration would automate the process of updating mailing lists based on CRM data, saving time for users and ensuring that their marketing efforts are more targeted and effective.

13. Localization Tasks

Localization tasks in a product backlog involve adapting the product to meet the cultural, linguistic, and regulatory requirements of different markets. These tasks go beyond simple translation, encompassing changes to the user interface, adapting content to local norms and values, and ensuring compliance with local laws. Localization is crucial for global products, as it significantly enhances the user experience for international users, making the product feel more accessible and tailored to their specific context.

Example: For a fitness app looking to expand its presence in Japan, localization tasks might include translating the app interface and content into Japanese, incorporating local measurement units (such as using kilograms for weight instead of pounds), and adjusting dietary recommendations to reflect typical Japanese cuisine. Additionally, incorporating local holidays into the app’s activity challenges could further personalize the user experience, making the app more engaging for Japanese users.

14. User Education and Documentation

User education and documentation tasks in a product backlog focus on creating, updating, and refining resources that help users understand and effectively use the product. This includes user manuals, FAQ sections, tutorial videos, and in-app guidance. These resources are essential for onboarding new users, supporting existing users, and reducing the learning curve associated with complex features. Effective user education and documentation enhance the overall user experience, empower users to make the most of the product, and can significantly reduce the volume of support requests.

Example: If analytics indicate that users are not utilizing a powerful new feature within a project management tool due to its complexity, a task might be added to the backlog to develop a series of short, engaging tutorial videos. These videos would guide users through the feature’s benefits, setup process, and typical use cases, and would be easily accessible within the app and on the company’s support website. By providing clear, accessible instructions, the tool aims to increase feature adoption and user satisfaction.

15. Retirement or Deprecation Plans

Retirement or deprecation plans in a product backlog involve outlining the steps and communications necessary to phase out outdated, less efficient, or unsupported features or products. These tasks are crucial for managing the product lifecycle, ensuring that resources are focused on supporting and developing features that provide the most value to users. Properly managed deprecation helps maintain a clean, efficient product while minimizing disruption for users.

Example: A software company decides to retire an older version of its document management system due to the high maintenance costs and the availability of a newer, more secure version. A retirement plan in the backlog might include tasks for notifying users well in advance, providing clear migration guides to the newer version, and offering support during the transition period. Additionally, the plan could outline steps for a gradual phase-out, where critical security updates are provided for a limited time while encouraging users to upgrade to the newer version.

Components of A Product Backlog

The product backlog comprises a mosaic of components, it encapsulates the intricate details that propel a product forward. At its core are user stories, succinct narratives that articulate end-user needs. These user stories are grouped into epics, providing a higher-level view of features or functionalities. Accompanying them are tasks, the granular building blocks that convert ideas into tangible results. Additionally, the backlog may house technical improvements, bug fixes, and strategic initiatives, creating a comprehensive roadmap for the product’s evolution. This collection of diverse components ensures that the development team is equipped with a clear, prioritized, and actionable guide, translating the product vision into reality.

Product Roadmap Vs. Product Backlog

In the intricate landscape of product development, the product roadmap serves as the visionary guide, outlining the long-term growth and strategic direction. Derived directly from this roadmap, the product backlog is the dynamic repository that translates the broader vision into actionable tasks and detailed priorities. Think of the roadmap as the compass providing direction, and the backlog as the engine propelling progress.

Product Roadmap vs Product Backlog

How To Prioritize Product Backlog?

Prioritizing a product backlog involves a strategic approach to ensure that development efforts align with business goals and deliver maximum value to end-users. Start by defining overarching business objectives and assessing user value, emphasizing critical features and addressing urgent needs. Utilize frameworks like MoSCoW and value vs. effort matrices to categorize and evaluate tasks. Regularly review and adapt priorities based on evolving requirements and collaborate with stakeholders for diverse perspectives. Clear documentation and transparent communication help maintain a well-ordered backlog, fostering an agile development process that responds effectively to changing dynamics and user expectations.


In conclusion, the journey of product development is paved with the stones of a well-maintained product backlog. As product managers, the responsibility lies in continuous refinement and prioritization, ensuring that every entry in the backlog propels the product toward success. May your backlogs be efficient, your priorities clear, and your products triumphant in the ever-evolving landscape of software development.

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