Product management

10 Product Strategy Examples for Product Managers

Strategies keep businesses moving. Good strategies help businesses thrive. And better strategies help businesses win in the market of their choice. What is a Product Strategy? Strategies provide the big picture to managers and leaders, who can guide their team members to execute milestone tasks. When times are uncertain, organizations need them more; well-defined product …

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20 Best Tools for Product Management

Product manager is a generalist role. Product managers contribute in various capacities towards the product delivery. Ranging from capturing ideas to managing and developing them into a product strategy and more. They oversee user research, orchestrate complex processes, and workflows, and help the product keep up with its fast-paced market. They are required to have …

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12 Best Practices to Ensure a Successful Product Launch

A series of initiatives and a product launch outline the best marketing strategy and messaging to ensure that customers appreciate and adopt the product. Creating a good product is only the first step of the journey; the product launch plan often decides the product’s fate in the market.  What is a product launch plan? The …

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