Vision is the guiding light that directs the course of teams in an organization.A product vision describes what the product aims to do in lofty terms: It is the overarching long-term product goal. Vision statements communicate what the product hopes to achieve and guide the product teams about the ultimate objective. They stress the necessity …
A product management parallel for ‘To be or Not to be’ is ‘To track or Not to track’. With sophisticated software tools making it possible to track almost everything that happens in & outside of your product, it is crucial for product managers to find metrics that are critical to them. Sooner than later product …
Strategies keep businesses moving. Good strategies help businesses thrive. And better strategies help businesses win in the market of their choice. What is a Product Strategy? Strategies provide the big picture to managers and leaders, who can guide their team members to execute milestone tasks. When times are uncertain, organizations need them more; well-defined product …
10 Product Strategy Examples for Product Managers Read More »
They say it takes a village to raise a child, and in the same manner, it takes several team members to develop a successful product or service. Two such key members of the product development team are the product manager and the product owner. Their responsibilities do tend to overlap, which is why at times …
Difference between Product Manager & Product Owner Read More »
Product managers constantly pursue ways to improve their product or service and create its best version. To keep a finger on the pulse of customers, they regularly conduct surveys with them. Amongst these surveys, Net Promoter Score (NPS) and Customer Satisfaction (CSAT) are the most famous ones. Even as both NPS and CSAT contain close-ended …
The secret of a successful product delivery is rooted in a good plan. They say, God is in the detail, and it is no different when it comes to software product development. A meticulously drafted plan often decides the fate of a product.Release planning revolves around a product’s release to its target market and strives …
In the nascent phase of the IT industry, it was a common practice to release major upgrades to software products every quarter or even in lengthier cycles. But with the popularity of Agile development methodologies going through the roofs, iterative delivery has become a norm. With it comes the challenge of maintaining an accurate & …
Technically Changelogs & Release notes are different. However, in popular culture both the terms are used interchangeably majority of the time. In that sense this article, is an extension to the 50 release notes examples.Changelogs are integral to the journey of any product as they document the product changes in chronological order. By definition, changelog …
Product manager is a generalist role. Product managers contribute in various capacities towards the product delivery. Ranging from capturing ideas to managing and developing them into a product strategy and more. They oversee user research, orchestrate complex processes, and workflows, and help the product keep up with its fast-paced market. They are required to have …
A series of initiatives and a product launch outline the best marketing strategy and messaging to ensure that customers appreciate and adopt the product. Creating a good product is only the first step of the journey; the product launch plan often decides the product’s fate in the market. What is a product launch plan? The …
12 Best Practices to Ensure a Successful Product Launch Read More »
