Sometimes, even the best minds in your team need help to determine what is working and what is not for your app or website. Only a customer, through their feedback, can help improve your product or service and grow your business. If the customer is king, their feedback is worth its weight in gold. While …
The roles and responsibilities of a product manager are manifold and cover a wide gamut of activities. From the product’s genesis to its final execution and distribution, the product manager is integral to a product’s complete life cycle. Who is a Product Manager? A product manager wears many hats and performs several roles simultaneously. They …
10 Key Roles and Responsibilities of a product manager Read More »
The essential food in many diets worldwide, rice is ubiquitous with simplicity. No wonder it’s spelling-sake; the acronym R.I.C.E. ( Reach, Impact, Confidence, and Effort) simplifies a lot of activities, removes biases, and adds efficiency to the system. RICE is a scoring model used to determine the products, features, and other activities that can be …
Product management ensures that the product is relevant to customer needs for its entire lifecycle and keeps the team agile to handle changing needs of the business or the customer. Product managers must know the product inside out, its technical abilities, customer needs, perception in the market, the team developing the product – and so …
The bare-bones definition of product management would be ‘supporting product throughout its lifecycle, through qualitative research, development, positioning, marketing, and after-sales support’ – but product management isn’t as simple as the definition sounds. Product management is a critical business function to identify growth opportunities and build solutions that simplify customers’ lives. By fulfilling the business …
People have lofty ideas about product management—it seems as if the job would involve coming up with ideas and features, tasting success, and getting accolades—but the reality is a lot more administrative in nature. According to a Pragmatic Marketing, Inc. survey, product managers spend only 28% of their time strategizing, with the remainder spent on …
Market data suggests that only 1 out of 4 products that entered the development phase, is taken to market. Additionally, over 48% of the investments were made in products that eventually failed and did not produce the desired ROI. There could be many reasons for the failures ranging from lack of product market fit, the product …
The Importance of Product Marketing Roadmap in product success Read More »
In product management parlance, a “product” is the most crucial function in an organization, which can mean either products, service offerings, or both. Managing this “product” becomes vital because other organizational tasks—like marketing, sales, or even finance—wouldn’t exist in the first place if the product didn’t. What is product management? Product management guides the steps …
Listening to what customers think or feel is essential for product management teams to improve their product or solution (and stay relevant). Product managers, expected to know their target audience and pain points, invariably turn to customer feedback to keep on top of their issues. Apart from product managers, gathering customer feedback can benefit the …
How to Manage Customer Feedback Within Product Management Teams Read More »
When organizations have only one dominant solution, it is easy to assume that the product vision is the same as the company vision. But they are inherently different – a company’s vision is to deliver the product and help its teams succeed. In contrast, a product’s vision defines how the product will deliver value to …
