Industry
IT Services and IT Consulting
Location
Freiburg, Baden-Wurttemberg
Employees
11-50
Used Apps
ARNR & Roadmap Portal
wiko Overview
wiko is a company that regularly delivers new features, updates, and fixes to its customers. As the product evolved and release cycles were faster, clear and timely communication became more important.
However, their previous release communication process relied on manual methods, making it time-consuming and ineffective. This made it difficult to consistently share accurate and current information with both internal teams and customers. wiko needed a more efficient and automated approach to release communication and ensure timely updates.
Introduction
wiko previously relied heavily on manual PDF-based release communication, which required significant effort from employees. As they changed to more frequent and agile releases, this method became inefficient and unsustainable.
To streamline the process, wiko used the Automated Release Notes & Reports app, which allowed them to create dynamic release pages and automate communication via subscription-based updates.
The Challenge
Manual Release Communication & Lack of Subscription-Based Updates
Release communication was completely manual and ineffective prior to the Automated Release Notes & Reports app. There was no system to automatically notify customers, making it difficult to provide timely and consistent updates.
The process involved
Manual PDF Creation
Teams had to manually create release notes in PDF format for each release, which took a long time and required a lot of repetition.
Frequent Foramatting Updates
Each release required manual formatting and document updates, which made the process time-consuming and prone to errors.
Manual Distribution
Release files had to be manually uploaded and shared via the website, which added additional steps to the communication process.
No Real-Time Updates
Once published, documents couldn't be updated automatically, making it difficult to share the latest changes with customers.
No Automatic Notifications
Customers had no way of receiving automatic notifications about new releases.
Missed Information
Important release updates may be easily overlooked or missed.
No Proactive Communication
There was no system in place to proactively notify customers about changes.
The Solution
To address these challenges, wiko has implemented the Automated Release Notes & Reports app for Jira.
ARNR had key features that helped them simplify and streamline their work.
Automated Release Pages
The system allows teams to create separate internal and external release pages, granting employees and customers centralised access to all release information.
Subscription-Based Notifications
Customers can subscribe to updates and receive automated emails with each new release, eliminating the need for manual distribution.
Real-Time Updates
Teams can instantly update release notes, add screenshots, and ensure that customers always have access to the most accurate and current information.
Historical Release Tracking
The system keeps track of all previous releases, allowing customers to access updates and stay informed even if they do not upgrade immediately.
Implementation and Results
wiko has significantly enhanced its release communication process by rolling out the Automated Release Notes & Reports app for Jira. The solution reduced manual tasks and improved how updates were shared with customers and internal teams.
Time Savings
Automation removed the need for manual PDF creation and distribution, which reduced repetitive tasks and saved valuable employee time.
Improved Customer Communication
Subscription-Based updates ensure that customers receive clear and structured release information.
Better Visibility
Organised release pages make it easy to find current and previous updates, increasing overall transparency.
Support for Agile Delivery
Automation allowed for the transition to frequent, agile
releases while also making communication more effective.
Improved User Experience
Ease of Use
The Automated Release Notes and Reports app for Jira delivers a seamless experience for teams to publish and manage release updates without the technical overhead.
Enhanced Communication
Customers can easily understand new features and
fixes with the addition of screenshots and structured
updates.
Customer Testimonial
"We wanted to deliver actual and recent insights into our software releases to our customers without using Word or PDF files. Earlier, everything was done manually, which took a lot of time to create and distribute.
We set up two release pages: One internal for employees and one external for customers, and we ship a new version every 2 to 4 weeks. We use the Automated Release Notes and reports app for Jira on both pages along with subscription mailing, which is very popular with our clients.
The distribution of new functions, fixes, and releases saved us a lot of time and effort. Our customers really like the service because they get updates automatically, can subscribe, and we can update information anytime, even adding screenshots to show where new features are.
The combination of a release page with past releases and subscription mailing is very valuable for us and our customers. If you want to move from yearly or quarterly releases to a more agile delivery, there is no real alternative than to automate it with an app like this."
Benjamin Schrenk
Business Unit Manager,
wiko
wiko
Conclusion
The introduction of Automated Release Notes & Reports for Jira changed the wiko's release communication strategy. The team saved time and increased customer engagement by automating release notes, enabling subscription-based updates, and centralising information. The Automated Release Notes and Reports app for Jira not only saved time but also allowed a scalable and agile release process, making it a must-have tool for modern software teams.