Product Roadmap

5 Customer Engagement Tips in Product Roadmap

The growth trajectory of a product and the value it adds to users are primarily driven by customer engagement. Customer feedback and engagement are crucial to all aspects of product development, including the product roadmap. Regular and valuable customer insights lay the foundation of successful product iterations that lead to improved customer engagement with your …

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12 Best Practices to Ensure a Successful Product Launch

A series of initiatives and a product launch outline the best marketing strategy and messaging to ensure that customers appreciate and adopt the product. Creating a good product is only the first step of the journey; the product launch plan often decides the product’s fate in the market.  What is a product launch plan? The …

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Kano Prioritization- What is it and Learn Kano Product Prioritization Model

Building a better product is the top priority for software development companies. Members of all teams understand that customer satisfaction levels are important for product improvement. But not too many companies know how to make this functional knowledge work for them. In a recent article, we wrote about the MoSCoW technique. Today’s post is about …

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Kano-Prioritization

MoSCoW Technique- What it is & Insights on MoSCoW Prioritization

MoSCoW Technique- What it is & Insights on MoSCoW Prioritization Collecting customer feedback is important. But not all feedback is created equal. There will be some that may not meet your product vision or the target market or does not make sense. That is why building a thoughtful product roadmap is vital. But how to …

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How to Improve Your Software With Customer Feedback

Customer feedback is invaluable. It enables any business to grow by satisfying its most important ally—the customer. It then becomes easier for companies to understand customers’ wants, expectations and dissatisfaction. A recent Salesforce report reveals that 89 percent of business customers expect businesses to understand their needs and expectations. By aligning their products to this …

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Announcing New Features To Increase Customer Adoption

For software companies, essence of introducing new features is to get customer adoption. Just developing the app or website doesn’t mean users will come. People have to know what’s new in your product, and they need a reason to care. Thus how you present & market features is as important as the features themselves. How …

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