The growth trajectory of a product and the value it adds to users are primarily driven by customer engagement. Customer feedback and engagement are crucial to all aspects of product development, including the product roadmap. Regular and valuable customer insights lay the foundation of successful product iterations that lead to improved customer engagement with your …
Customer feedback is fundamental to developing products that solve real world problems and build a successful business. The products teams develop are meant for customers, and their opinions and complaints can help refine the product and push it to add more value. As your products reach a larger audience, you can expect feedback to grow …
Product managers are often regarded as mini CEOs and product visionaries and are at the core of a product’s development and management. Even as they juggle many tasks at the same time, one of their core responsibilities is to create a product roadmap. It serves as a strategic and at times tactical document to plan …
Product Roadmap Examples: Types, Elements & Process Read More »
A series of initiatives and a product launch outline the best marketing strategy and messaging to ensure that customers appreciate and adopt the product. Creating a good product is only the first step of the journey; the product launch plan often decides the product’s fate in the market. What is a product launch plan? The …
12 Best Practices to Ensure a Successful Product Launch Read More »
For software businesses, a public product roadmap is one of the best ways to bring different stakeholders on the same page. It encourages transparency, interaction and builds trust with the customers. Having a public roadmap can also help drive sales. In a recent study, up to 84% of IT purchasers indicated they need to trust a …
Problems in Maintaining Product Roadmap On Trello Read More »
Building a better product is the top priority for software development companies. Members of all teams understand that customer satisfaction levels are important for product improvement. But not too many companies know how to make this functional knowledge work for them. In a recent article, we wrote about the MoSCoW technique. Today’s post is about …
Kano Prioritization- What is it and Learn Kano Product Prioritization Model Read More »
MoSCoW Technique- What it is & Insights on MoSCoW Prioritization Collecting customer feedback is important. But not all feedback is created equal. There will be some that may not meet your product vision or the target market or does not make sense. That is why building a thoughtful product roadmap is vital. But how to …
MoSCoW Technique- What it is & Insights on MoSCoW Prioritization Read More »
As the second decade of the 21st century comes to an end, the power of marketing seems to be growing exponentially. Companies across the world are constantly searching for new tricks to stay ahead of the competition. Millions of new tools are springing up like mushrooms under the rain. But, do you really need all …
Customer feedback is invaluable. It enables any business to grow by satisfying its most important ally—the customer. It then becomes easier for companies to understand customers’ wants, expectations and dissatisfaction. A recent Salesforce report reveals that 89 percent of business customers expect businesses to understand their needs and expectations. By aligning their products to this …
How to Improve Your Software With Customer Feedback Read More »
For software companies, essence of introducing new features is to get customer adoption. Just developing the app or website doesn’t mean users will come. People have to know what’s new in your product, and they need a reason to care. Thus how you present & market features is as important as the features themselves. How …
Announcing New Features To Increase Customer Adoption Read More »
